| Microgravity Enterprises Inks New Deal with Discovery Ice Cream |
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Creating the world’s first truly “Space Flown” ice cream product, Microgravity Enterprises has agreed to furnish product for CID the Robot and marketing product for the growing Discovery Ice Cream group, based in Charleston, SC. “We believe the space-based product will enhance scientific and user interest in our ice cream stores and kiosks worldwide,” says Allen Jones, CEO and Chairman of Puffin Innovations, Inc., parent company of Discovery Ice Cream. “No other group anywhere in the world offers Zero Gravity Ice Cream. This proprietary product has proven to be extremely popular with our families. It’s extremely interesting to most customers that Microgravity Enterprises, Inc. also makes space available for science projects on every space shot that they make. It has improved the interest level and the support for our products.” “We are pleased to be a supplier/vendor to Discovery Ice Cream,” said Darryl Hupfer, the Executive VP of Sales and Marketing. Discovery has tapped into the newest science attraction with their CID the Robot, and is on the cutting edge of science in human/robotics interaction.” Other countries have been quick to embrace the service functions which robots can offer. In Japan, for example, robotic/human interaction has been a staple of industry for years; America is now discovering the labor savings possible in repetitive, functionally simple programming for robotic performance. “We are pleased to be using MEI product in our Zero Gravity Ice Cream, and believe that it will offer us a strong point of differentiation from other products,” said Discovery Ice Cream CEO Jones. |